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ZARA揪部落客　每日街拍教穿搭
Sep 23rd 2013, 06:33

【王彥婷／台北報導】西班牙時尚品牌龍頭ZARA的行銷手法又一招，這次與全球6名知名部落客包括Caroline de Maigret、Cate Underwood等人合作，使用ZARA的衣服作為每日穿搭，上傳專屬網站(www.zara.com/tw/en/pictures-c496502.html)，以照片牆概念營造出類似SNAP街頭直擊的味道，此舉除了教導顧客如何以ZARA衣服穿搭外，似乎也想營造出品牌在時尚界的地位。

6名部落客每天穿ZARA時裝拍照上傳，營造街拍感覺。翻攝網路

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